Hello

I've always paid attention to things other people seemed fine to ignore.

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At seven, I joined the Junk Busters Club, an anti-littering group, and carried my membership card with total seriousness. Around the same time, convinced a local farmer was polluting the stream near my house, I wrote to the Irish government demanding an investigation. (I'd read too much The Animals of Farthing Wood.)

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At eleven, I got my first camera and photographed newborn lambs, amazed they just appeared overnight. Photography taught me that deciding what to point a camera at is already a decision about what matters.

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In my teens, I couldn't afford to go to concerts so I learned to work inside them — photographing concerts until it became how I moved through culture, and how I learned who gets close to things that feel important, and who doesn't.

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Graphic design came later, through work. Contrast, hierarchy, layout; all the small decisions most people don't notice. I do. Bad design still irritates me: it creates unnecessary effort for the person receiving it.

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Eventually this became one practice — photography, video, design, communication — applied to advertising in the Canadian Arctic and nonprofit communications in Cambodia and across education and development. The question never changed: who is this for, and who does it exclude?

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I hold a Bachelor's degree in Photography, a Master of Arts degree in Gender, Media & Culture, and a Master of Science degree in Cyberpsychology. My research across these degrees has focused on social media platforms and subjectivities, with my most recent research looking at online dating practices and how TikTok's platform circulated relationship advice content.

 

Long story, short: I've always enjoyed listening carefully, spotting where things are stuck, and helping people navigate change early.

 

If you think we could make a good team on a particular project you have in mind or are looking to exchnage on a subject matter close to my heart and expertise, please get in touch!